March Meeting - Capturing Customer Context for an Upside-Down World

Tue., March 23, 2021, 6:30 PM

LOCATION: Online - See event page for Eventbrite registration link needed to access Zoom link.

Is your customer experience straining at the seams? Have your customers moved from office to home, and your company’s charter along with it?

Designing for the next generation of experiences requires up-leveling your understanding of your customer context. But how do you ask the right questions and set yourself up for success? Multimodal design expert Cheryl Platz shares a framework for capturing customer context inspired by her time in improvisational theater, and walks you through how these dimensions of context will unlock greater success for your complex products and experiences. Inspired by Chapters 2 and 7 of Cheryl’s new book from Rosenfeld Media, Design Beyond Devices.

Speaker: Cheryl Platz

Principal UX Designer at the Bill & Melinda Gates Foundation

Author of Design Beyond Devices: Creating Multimodal, Cross-Device Experiences

[Description excerpted from host's event page. Please visit that page for full description and updates.]

How To Register